The royal couple are currently looking for an ‘innovative’ digital content producer who will be based at Buckingham Palace.
‘It’s knowing your content will be viewed by millions,’ says the advertisement on the royal website. ‘It’s finding new ways to maintain the King and the Queen’s presence in the public eye and on the world stage.’
Explaining what the job will entail, the ad says: ‘Joining our fast paced and dynamic digital team, you’ll deliver our digital output via our website, e-comms and social media channels, predominantly through planning, filming and editing videos.
‘You’ll take on a key role in developing meaningful relationships and interactions with our audiences by creating and commissioning a variety of video content.’
King Charles and Queen Camilla are currently looking for a ‘Digital Content Producer’ who will earn up to £35,000-a-year
The successful candidate will earn up to £35,000 a year and be able to ‘identify stories that resonate with our audience’.
On top of this, they will be confident in using analytics as a means to ‘measure the effectiveness of our output, and steer future ideas for content’.
A source told Diary editor Richard Eden that Charles and Camilla want a budding digital ‘guru’ of their own to stay in touch with younger royal fans.
It comes as the Prince and Princess of Wales have uploaded several professionally-filmed videos to their Instagram and Twitter accounts in recent weeks.
The slick clips included footage of the couple greeting crowds outside Buckingham Palace – which was captioned: ‘1 Day to Go!’
Following the Coronation, the couple shared a a one-minute clip with footage from that morning at Kensington Palace, which showed endearingly awestruck Princess Charlotte and Prince Louis gazing excitedly at the State Bentley as they prepared to leave for Westminster Abbey.
On the Sunday, Kate and William also released behind-the-scenes footage from the Coronation concert at Windsor Castle – which showed them arriving with Prince George and Princess Charlotte.
The campaign marks a serious ramping-up of the Prince and Princess of Wales’s PR strategy.
The Prince and Princess of Wales shared a one-minute clip of themselves getting ready for the Coronation on their Instagram
On the Sunday, the couple shared behind-the-scenes footage of them arriving at the Coronation concert with their two eldest children
The Princess of Wales was filmed holding Princess Charlotte’s hand as they arrived for the Coronation Concert in Windsor
The videos have been lapped up by royal fans with the full Coronation film being viewed more than a million times in three days and their combined social media ‘likes’ on Twitter alone amounting to more than half a million over the Coronation weekend.
The Coronation bonanza has been followed by yet another video of William behind the scenes at Windsor Castle as he prepared to award England Lioness Beth Mead an MBE.
Over the weekend, the royal couple also released a jaw-dropping clip of the Princess playing the piano for the opening credits of the Eurovision Song Contest.
The Royal Family is said to be acutely aware of recent polling which, although it showed widespread support for the monarchy, indicated a worrying generational divide.
A recent poll for the Daily Mail showed that while 74 per cent of those aged 65 and over would vote to keep the monarchy, that support plunges to just 28 per cent of 18 to 24-year-olds.
This lack of engagement among young people has been exacerbated by Harry and Meghan’s departure which, aside from the acres of unwelcome publicity, means that seven of our 11 remaining working royals are in their 70s and 80s.
Aone-minute clip with footage from that morning at Kensington Palace, which showed endearingly awestruck Princess Charlotte and Prince Louis gazing excitedly at the State Bentley as they prepared to leave for Westminster Abbey
Over the weekend, the royal couple also shared a clip of the Princess of Wales taking part in the opening sequence of the Eurovision song contest
The successful candidate will earn up to £35,000 a year and be able to ‘identify stories that resonate with our audience’
The youngest are William and Kate, aged 41 and 40 respectively, followed by the Duke and Duchess of Edinburgh, 59 and 58.
As the Waleses’ children won’t be carrying out royal duties regularly for another 10 years or more, the Palace is said to be keen to capitalise on their popularity to engage with Generation Z — those born between the mid to late 1990s and early 2000s.
The number of people watching traditional TV broadcasts hasfallen by 59 per cent. By contrast, YouTube and Facebook reach more than 90 per cent of internet users aged 15 and over, with the video-sharing app TikTok continuing to grow in popularity with 66 per cent of 15 to 24-year-olds.
A Kensington Palace spokesperson said: ‘In telling our stories, we have to ensure we are reaching audiences of all ages. And there is a big audience that is not potentially consuming their news in the traditional ways, so we have to go to them. It’s really important to the Prince and Princess of Wales that we are engaging those younger audiences in the work that we do.’
It’s why Kensington Palace hired cool, young freelance filmmaker Will Warr — who has worked with brands including Puma and Red Bull — to shoot its glossy ‘Coronation content’. The couple have worked with him before, on a family video to mark their tenth wedding anniversary in 2021.
William and Kate have also recently expanded their social media team from one to three, hiring a new ‘digital content creator’ and ‘head of digital and social media’ to bring ‘Brand Wales’ to a younger audience.
The couple’s team, it can be revealed, have even had talks with TikTok, although it is understood there are no plans to start their own account.
Instead, they are focusing on growing their existing presence on YouTube, Instagram and Twitter.
Aides are at pains to stress that this does not mean the couple will start regularly posting private family moments and are keen to continue to ring-fence their children. ‘They want their children to have the most normal upbringing they can provide,’ says a spokesperson.